UNITED STATES AIR FORCE ACADEMY
EXECUTIVE WRITING COURSE

CONTENTS
ORGANIZED WRITING
|
Page |
2 2 3 4 5 |
Establish Your Purpose and
Audience Start Fast, Explain as
Necessary, Then Stop Use More Headings Write Effective Paragraphs Write Disciplined
Sentences |
SPOKEN WRITING
|
7 8 9 10 10 11 11 13 |
Use Personal Pronouns Talk to One Reader When
Writing to Many Rely on Everyday Words Use Some Contractions Keep Sentences Short Ask More Questions Listen to Your Tone Be Concrete |
CONCISE WRITING
|
14 15 16 16 17 17 17 |
Avoid "it is"
and "there is" Prune Wordy Expressions Free Smothered Verbs Shun "the ion
of" and "the ‑meet of " Cut Doublings Prevent Hut‑2‑3‑4
Phrase Avoid Excessive
Abbreviating |
ACTIVE WRITING
|
18 19 20 21 |
Learn the Symptoms of
Passive Voice Know the Three Cures Write Passively only for
Good Reason Practice on These Examples |
APPENDIXES
|
24 26 27 38 |
A—Simpler Words and
Phrases B—Editing for Conciseness C—Completed Staff Work Books About Official
Writing |
ORGANIZED WRITING
Too many writers start throwing ink before
they know what to aim at. When you
write, start with a clear sense of your purpose and audience, and arrange your
ideas so you get to the point fast.
Then write effective paragraphs and sentences.
Establish Your
Purpose and Audience
You'll save time and rewrite less if you plan
before you pick up a pen or start to dictate.
In the planning stage, analyze your audience in light of your purpose by
answering these questions:
What
is my purpose?
Who
are my readers?
What
are their interests?
How
much do they know already?
What
will make it easy for them to understand or act?
You'll discover ideas as you write, but
you'll wander less by keeping the answers to these questions in mind.
Start Fast,
Explain as Necessary, Then Stop
Timid writing creeps up on the most important
information. This kind of writing
starts with background, then discussion, and finally the so‑what. With luck, the main point follows a sign such
as therefore, consequently or due to the
above. This slow buildup isn't
chaotic; it enacts the way writers inform themselves. But the pattern isn't efficient, either. From the perspective of readers, it's the
clue‑by‑clue pattern of mystery stories.
Your writing should follow the newspaper
pattern. Open with the most important
information and taper off to the least important. Avoid mere chronology.
(Make your bottom line your top line.)
To find what to put first, think about the
one sentence you'd keep if you could keep only one. Many letters and memos are simple enough to have such a key
sentence, which should appear by the end of the first paragraph. The strongest letter highlights the main
point in a one‑sentence paragraph at the very beginning. Put requests before justifications, answers before
explanations, conclusions before discussions, and summaries before
details.
Sometimes, as in a complex proposal or a
reply to various questions, you may have many key points. They would overload the first paragraph if
you tried to put them all there. In
these cases, start with a general statement of purpose.
Here are some good beginnings:
We inspected the Directorate of Administration on 24
January 1994. Its overall performance
was satisfactory. Special‑interest
areas were also satisfactory
We request authorization to hire a full‑time
clerk typist or reassign one from the word‑processing center.
This memorandum summarizes how we are planning the
first step toward your goal of reorganizing the Air Force Reserve.
Sgt Frank Martin did a
superb job during our recent engine change.
Delay your main point to soften bad news or
to introduce a controversial proposal.
But don't delay routinely.
Readers, like listeners, are put off by people who take forever to get
to the point. In most cases, plunge
right in.
To end most letters, just stop. When writing to persuade rather than just to
inform, end strongly with a forecast, appeal, or implication that activates the
reader to do something. When feelings
are involved, exit gracefully—with an expression of good will. When in doubt, offer your help or the name
of a contact.
Use More
Headings
Any document longer than three pages probably
needs headings, so that readers can follow at a glance. Even a one‑page letter can benefit
from headings when topics vary widely.
Be informative; avoid relying on headings that use one or two vague
words.
For: Procedures
Try: How
to Complete DOD Form 76
For: Use
of Contractors
Try: How
Much Contractors May Charge
If you want the scoop, then
group, otherwise it’s poop (Poorly Organized Offers Perplexity)
Write
Effective Paragraphs
Keep paragraphs short. Cover one topic completely
before starting another, and let a topic run for several paragraphs if
necessary. But keep each paragraph down to roughly four or five sentences.
Divide long paragraphs where your thinking takes a turn.
Now and then use a one‑sentence
paragraph to highlight an important idea, such as the main point of a letter.
Use more lists. Look for opportunities to
divide paragraphs into lists. This technique is especially important for staff
papers and directives. As you can see, lists
Add white space for easy reading,
Show levels of importance,
Simplify--
Initial review,
Later revision,
Just remember to avoid dividing a paragraph
into more than the three levels shown here. If you use too many lists within
lists, readers will lose sight of the overall structure.
Take advantage of topic
sentences.
A paragraph may need a topic sentence—a generalization explained by the rest of
the paragraph. Then again, it may not. The decision to use a topic sentence is
among a writer's many judgment calls. A short paragraph announcing the time,
place, and agenda of a meeting might begin with. "Here are details about the meeting." Yet such a topic
sentence is probably unnecessary, for readers can follow the writer's thinking
without it.
But suppose you're writing a report on ways
to protect a particular military facility from attack. Your ideas are complex
and the evidence needed to make them clear and convincing is considerable. So
your paragraphs are likely to run longer and use more topic sentences than is
the case in letters. Here's a model:
Because so much of the complex borders the river,
its waterfront is especially vulnerable to attack. The naval station and the
shipyard next to it have 1.5 miles of waterfront on the river's north bank.
Together they have 13 dry docks and piers. Two piers are used to load fuel.
Most of the piers extend to within 100 yards of the center of the river's main
ship channel, and the river itself is only 900 yards at its widest.
The first sentence of the
sample gives the paragraph a bull's eye.
Because we know early where the facts are headed, the paragraph inspires
confidence. A lesser writer might have
left out the topic sentence or put it elsewhere in the paragraph or claimed
more than the facts support Be alert to the advantages of topic sentences, for
they help shape masses of information. Without them, some paragraphs make
readers shrug and say, "So?"
Write
Disciplined Sentences
So far we've talked about
organizing letters and paragraphs so they call attention to important
ideas. Now here are some important ways
to avoid sentences that mumble: subordinate minor ideas, use more parallelism,
place ideas deliberately, and try some mini-sentences.
Subordinate minor ideas. Besides clarifying the relationship between ideas, subordination
prevents overusing and, the weakest of all, conjunctions.
Use more parallelism. Look for opportunities to arrange two or more equally important
ideas so they look equal. Parallelism saves words, clarifies ideas, and
provides balance. The first words of
the series should use the same part of speech (verbs in the previous sentence).
|
For: Try: |
The symposium is a forum
for the dissemination of information and is not intended to establish
standards. The symposium is a forum
for sharing information, not for setting standards. |
|
For: Try: |
Effective 1 October,
addressees will be required to utilize the cost accounts contained in the
attachment. Addressees will cease reporting against cost accounts 1060, 2137,
and 2340. On 1 October, start
using the cost accounts in the attachment and stop using cost accounts 1060,
2137, and 2340. |
Place ideas deliberately. Start
and finish a sentence any way you like, but keep in mind that ideas gain
emphasis when they appear at either end. To mute an idea, put it in the middle.
Maintenance time may have to increase if more
structural problems develop. (mutes
increased time)
If more structural problems develop, maintenance time may
have to increase. (stresses
increased time)
For: I would like to congratulate you on your selection as our Employee
of the Month for June.
Try: Congratulations on your selection as our June Employee of the
Month.
Try some mini‑sentences. An occasional sentence of
six words or less slows down readers and emphasizes ideas. The principle is
illustrated in this next example from a general's memo to his staff.
I can get more information
from the staff if each of you gives me less.
Here's why. In a week,
about 110 staff actions show up in my in‑box. I could handle these in a week if all I did was work the in‑box. Yet about 70% of my time in the headquarters
goes not to the in‑box but to briefings.
I could handle that dilemma, too—by listening to briefings and thinking
about staff papers at the same time. I
don’t.
Look for opportunities in your own writing to
use mini‑sentences. They'll give it variety.
For: I apologize for not answering your letter sooner, but an
extended TDY kept me away from my desk for three weeks.
Try: I should have answered your letter sooner. I apologize. An extended TDY kept me away from my desk
for three weeks.
SPOKEN WRITING
Make your writing as formal or informal as
the situation requires, but do so with language you might use in speaking. This isn't a call to copy every quirk of
speech down to grunts and ramblings. And,
granted, some people speak no better than they write. Still, because readers "hear" writing, the most
readable writing sounds like people talking to people.
To make your writing more like speaking,
begin by imagining your reader is sitting across from you. Then write with personal pronouns, everyday
words, contractions, and short sentences.
Together with questions, good tone, and concrete language, these
techniques are the best of speaking.
Use Personal
Pronouns
Though you needn't go out of your way to use
personal pronouns, you mustn't go out of your way to avoid them. Avoiding natural references to people is
false modesty. Whether you're a senior
official or a subordinate, follow these principles:
1. Use we,
us, our when speaking for your organization.
2. Use I,
me, my when speaking for yourself.
3. Use you,
stated or implied, to refer to the reader.
Multiplied across an entire letter,
roundabout sentences like the next examples do severe damage. We would be laughed out of the room if we talked
that way. Ordinary English is shorter,
clearer, and just as official:
Not: Conceivably, funding constraints for this year will exceed in
severity the financial scarcities that have been anticipated.
But We may have less money this year than we anticipated.
Not: The Naval Facilities Engineering Command, by reference (a),
forwarded its draft master plan for the Washington Navy Yard to the Naval
Supply Systems Command for review and comment. The following comments apply.
But: In response to reference (a), here are our comments on your
draft master plan for the Washington Navy Yard.
Not: It is necessary that the material be received in this office by
June 10.
But: We need the material by June 10.
Or: The material must reach us by June 10.
It is and this command complicate the next example. They force readers to put back the pronouns
the writer took out. To make matters
worse, the first it is refers
to the reader, while the second refers to the sender.
Not: If it is
desired that Marines be allowed to compete for positions on the pistol team, this command would be happy to
establish and manage team tryouts. It is recommended that tryouts be
conducted soon to ensure…
But: If you allow Marines to compete for positions on the
pistol team, we would be happy to establish and manage the tryouts. We recommend that tryouts start soon
to ensure…
Military writers can profit from an axiom of
business writing known as the "you" attitude. It's a matter of showing greater concern for
the reader than the writer by using you more than I or we. Better to say "the service you
receive" than "the service we provide." Keep this distinction in mind, and when you
have a choice, show that you see things from your reader's perspective by
putting the emphasis on "you."
Can you overuse personal pronouns? In a few instances, yes. For example, you can use so many pronouns
that readers lose sight of what the pronouns refer to. Besides, some subjects don't lend themselves
to pronouns; the description of a plane's structure isn't likely to include
people. Also, criticism hurts fewer
feelings if delivered impersonally.
"Nothing has been done" avoids the direct attack of "You
have done nothing." Finally, if we
or I opens more than two sentences in a row, the writing becomes
monotonous and may suggest self‑centeredness. Still, military writers have a long way to go before overuse of
pronouns is a problem. Most of us will
benefit from using more natural references to people.
Talk to One
Reader When Writing to Many
When you're writing to many people but none
of them in particular, create in your mind a typical reader. Talk to that
reader by using you and your, stated or implied. Only one person
reads your writing at any one time, so the most readable writing speaks
directly to one reader.
Not: All addressees are requested to provide inputs of desired
course content.
But: Please send us your recommendations for course content.
Not: It is requested that all employees planning to take leave
in December fill in the enclosed schedule.
But: If you plan to take leave in December, fill in the
enclosed schedule.
When you write directives, look for
opportunities to talk directly to a user. Procedures, checklists, or other how‑to
instructions lend themselves to this cookbook approach. Imagine someone has
walked up to you and asked what to do. The following example is from an
instruction that repeated the duty officer dozens of times:
Not: The duty officer will verify that security responsibilities
have been completed by putting his/her initials on the checklist.
But: When you complete the inspection, initial the checklist.
Rely on
Everyday Words
The complexity of military work and the need
for precision require some big words. But
don't use big words when little ones will do.
People who speak with small words often let needlessly fancy ones burden
their writing. On paper help
swells to assistance, pay to remuneration, and visit
to visitation. The list goes on,
and so does the damage from word inflation.
Do you remember the dude in those old Western
movies who overdressed to impress the folks at the ranch? Overdressed writing fails just as
foolishly. Here are some commonly overdressed
words.
|
Not |
But |
|
commence |
start |
|
facilitate |
help |
|
optimum |
best |
|
promulgate |
issue |
|
utilize |
use |
Prefer short, spoken transitions over long,
bookish ones. Save long transitions for
variety. By preferring short ones, you help
set an ordinary tone for the rest of what you say. (And, yes, you can start sentences with conjunctions.)
|
Not |
But |
|
consequently |
so |
|
however |
but |
|
in addition |
also |
|
nevertheless |
still |
Avoid legalistic lingo. Let a regulation's number or a letter's
signature carry the authority instead of trying to put that authority in your
language. Write to express, not
to impress.
|
Not |
But |
|
aforesaid |
the, that |
|
heretofore |
until now |
|
herewith is |
here is |
|
the undersigned |
I |
All writers try to impress readers, but the
best do it through language that doesn't call attention to itself. Size of vocabulary is less important than
skill in manipulating the words you already know. See Appendix A for a list of simpler words and phrases.
Use Some
Contractions
Contractions link pronouns with verbs (we'd,
I’ll, you’re) and make verbs negative (don’t, can’t
won't). They're appropriate for
all but the most formal writing situations.
Yet even when your final product will be a formal reprimand, for
example, you can use contractions in drafts to help you write naturally.
The point is that if you're comfortable with
contractions, your writing is likely to read easily, for you’ll be speaking on
paper. And because the language is
clear, you're more likely to spot holes in your thinking that need to be
filled.
If contractions seem out of place, you may
need to deflate the rest of what you say.
In the next sentence, something has to go, either the opening
contraction or the inflated language that follows: "It's incumbent upon
all personnel to effect energy savings."
Written naturally, the sentence might read, "It's your job to save
energy."
Keep Sentences
Short
For variety mix long sentences and short
ones, but average under twenty words.
Though short sentences won't guarantee clarity, they're usually less
confusing than long ones. You needn't
count every word. Try the eye test:
average under two typed lines. Or try
the ear test: read your writing aloud and break up most of the sentences that
don't end in one breath. In the next
example, we first break the marathon sentence into manageable units and then
make the writing sound like speaking.
Not: It is requested that attendees be divided between the two
briefing dates with the understanding that any necessary final adjustments will
be made by DAA to facilitate equitable distribution. (29 words)
Uh: It is requested that attendees be divided between the two
briefing dates. Any necessary final
adjustments will be made by DAA to facilitate equitable
distribution. (12,13 words)
But: Send half your people on one day and half on the other. DAA
will make final adjustments. (12, 5
words)
Ask More Questions
A request gains emphasis when it ends with a
question mark. Do you hear how spoken a question is? Look for opportunities to reach out to your reader:
Not: Request this headquarters be notified as to whether the
conference has been rescheduled.
But: Has the conference been rescheduled?
Not: In an effort to improve the cost of office copier operation, it
is requested your firm complete the attached form relating to office copiers
which you would propose to rent/lease.
But: Would you let us know on the accompanying form what you charge
to rent or lease your copiers?
Listen to Your
Tone
Speakers have gesture, voice, and movement to
help them communicate. Writers only
have words on paper. Recognize your disadvantage
as a writer and remember to pay special attention to tone.
Tone—a writer's attitude toward the subject
or reader--causes relatively few problems in routine writing. The more sensitive the reader or issue,
however, the more careful we must be to promote good will. Tactlessness in writing suggests clumsiness
in general. When feelings are involved,
one misused word can make an enemy.
Imagine you are a reservist who has asked to
stay on active duty even though you have a serious illness. How does the following answer strike you?
Because you have failed to pass the prescribed physical examination, you will be removed from active duty.
Failed? Removed? These
words hint at crime and punishment. To
avoid such tactlessness, the tone should be positive.
|
Negative |
Positive |
|
Opportunity is limited. |
Competition is keen. |
|
Stop writing badly. |
Start writing well. |
|
Don’t use the small hoist. |
Use the big hoist. |
|
The cup is half-empty. |
The cup is half full. |
The positive approach removes some of the
sting from the reservist's answer.
Here's a possibility:
Given the results of your physical examination, we must transfer you to the Retired Reserve.
The structure of the letter was better than the
wording of the "failed" sentence. The letter opened by acknowledging
the favorable endorsements that accompanied the request to stay on active duty,
and it closed by thanking the reservist for his years of service. This tactful
arrangement helped to soften the bad news.
Now imagine you've asked for more time to
complete a correspondence course. Here's the last sentence of the letter that
turns you down:
If we can be of further assistance,
please do not hesitate to write.
Beware of rubber-stamp endings such as the
one you just read. They don't improve
good letters or save bad ones. To the
reader whose request has been denied, further assistance promises
further disappointment. The closing
sentence should be dropped entirely or tied to the rest of the letter with
positive language:
This setback aside, we hope you will take advantage of other correspondence courses available to you.
In all fairness to the writer, the letter did
explain the denial in enough detail to avoid any hint of a brush-off. Most no answers need some
explanation. Yes answers need
little explanation because readers get what they want.
Be Concrete
Without generalizations and abstractions, lots of them, we would drown in detail. We sum up vast amounts of experience when we speak of dedication, programs, hardware, and lines of authority. But such abstract language isn't likely to evoke in a reader's mind the same experiences it evokes in a writer's. Lazy writing overuses such vague terms. Often it weakens them further by substituting adjectives for examples: immense dedication, enhanced programs, viable hardware, and responsive lines of authority.
If you write, "The solution to low
morale and poor discipline is good leadership," your readers may feel warm
all over. But until you point out some
specific behavior meant by low morale, poor discipline, and good leadership,
neither you nor your readers can tackle the problem. Similarly, don't use a general word if the context allows for a specific
one. Be as definite as the situation
permits.
|
For |
Try |
|
|
|
|
aircraft |
plane |
|
plane |
F-16 |
|
improved costs |
lower costs |
|
enhanced method |
faster method? cheaper method? |
Vague, high-sounding language also weakens
job descriptions. Someone is said to "assist and advise in the
organization management aspects of manpower management." Another "serves as a system proponent
to transition from current capabilities to architectural projections." But what do these people really do? After all, a person who "serves as a
direct interface with interstate commerce" may be only a highway flag
holder.
Performance evaluations suffer when writers
make extravagant, unsupported claims. Someone actually wrote this next example,
and someone else has it ticking in his files.
Engaged in an assignment of a highly complex and technical nature, Sgt
Anderson has molded on-the-job experience, diligence, and perseverance to a
point where his seniors and supervisors can inevitably afford credence to his
work and the conclusions he derives therefrom.
An effective evaluation shows what a person
did and how well he or she did it. it's concrete enough to inspire confidence
in the writer's judgment about the ratee's performance and potential.
CONCISE WRITING
Concise writing includes only those ideas
that readers need, and it gives those ideas no more words than they
deserve. Careful audience analysis and
a willingness to be hard on yourself are essential for conciseness. Have you included too much background? Do excessive details bury your point? Are you keeping an irrelevant idea just
because it sounds ever so fine?
You can say too little, of course, and not
persuade your readers that a certain problem is serious or that your solution
is worthwhile. Sometimes simple courtesy
requires bulk; a one‑sentence letter of praise is just too abrupt. But the point remains the best writing, like
the best machinery, has no unnecessary parts.
Don't be overly concerned about conciseness
when you are getting your ideas on paper.
If you try to create and edit at the same time, you may bog down in
detail and lose sight of your point. When you polish your writing, though, look
for wordiness everywhere. Question the
need for every paragraph, every sentence, every word. The longer you take to say things the weaker you come across and
the more you risk blurting important ideas.
In the war against wordiness, the best weapon is a writer's
ruthlessness. Let's review some common
forms of wordiness that are easy to spot and avoid:
Avoid "it
is and "there is"
No two words hurt military writing more than it
is. They stretch sentences,
delay meaning, hide responsibility, and encourage passive verbs. Unless it refers to something
mentioned earlier, avoid it is.
Spare only spoken expressions such as "It is time
to..." or "It is hard to…" and an occasional pointing
expression such as "it is your job to…" (not someone else's).
|
Not |
But |
|
It is requested |
We request, please |
|
It is my intention |
I intend |
|
It is necessary that you |
You need to, you must |
|
It is apparent that |
Clearly |
|
It is the recommendation of this office
that |
We recommend |
Not: It is mandatory that all personnel receive flu vaccinations.
But: All personnel must receive flu vaccinations.
Not: It is requested that all badges be surrendered upon departure of
your group from the restricted area
But: Return all badges when your group leaves the restricted area.
Like it is constructions, forms of there
is make sentences start slowly.
Don't write these delayers without first trying to avoid them.